Wednesday 8 July 2009

Even Stevens


Series started in 2000 - disney channel - american children's TV drama.

Establishes the setting of where program will be set at the start, shows typical family life, brother
and sister fighting, dad washing the car, mum working, target audience can relate to own family life.
The opening also takes the viewer completely around the house whilst havoc is being raised by
the 2 children of the household, showing that they are important in the narrative of the story, 
as they are also centralised and have the most air time.

Upbeat music used as is in most Children's TV Drama, depending on sub genre shown, for example
this Children's TV Drama is a comedic type. Shows energy, which children are known to be restless
and active, wanting to be occupied at all times, having music that will attract their attention will make
it more likely they will watch the program.

Editing is also fast paced to fit the narrative and the music, this is to keep it interesting, as again a child
doesn't have a good attention span and so if the program does not use conventions such as these,
then their targeted audience will most probably loose interest.

Use of animation shows kiddish charm, cartoons are instantly related to children, therefore targeting 
their audience. Typical of boy character to make the mess, female character being annoyed at actions.

Children can recognise and relate to the actions that are shown, for example the 2 children characters
fight with light sabers, due to the similarity in target audience in the movie star wars and the program.

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